Amazon Prime Day 2023 Live Blog: 70+ Shopping Expert

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People / Kevin Liang

[Editor's note: Amazon Prime Day is over, but the shopping continues! Click here to see the best Prime Day sales still available. Our original story appears below.]

Finally! We’re just one day away from Amazon’s biggest sale of the year.

That’s right: Amazon Prime Day starts tomorrow, Tuesday, July 11 at midnight PT and ends on Wednesday, July 12 at midnight PT. We’re expecting the shopping event to be absolutely packed with popular brands and massive discounts — because that’s what we’re seeing right now.

Even though the sale hasn’t officially started, Amazon is dropping millions of deals today, so you can start shopping right now. There’s no need to wait until tomorrow to scoop up Apple AirPods, Le Creuset cookware, sporty swimwear, Revlon hair devices, and Roomba vacuum cleaners on sale.

If this sounds entirely overwhelming, our team of shopping experts have got you covered. We’re finding all the best Prime Day deals you should be shopping today and dropping them right here. With PEOPLE Shopping, you won’t miss a single steal.

RELATED: Amazon’s Most Affordable HD Fire TVs Are on Sale for Under $200 on Prime Day

Keep checking back throughout the day as our expert shopping editors update this live blog with more deals.

Caraway Nonstick Ceramic Mini Fry Pan, $76 (Save 11%)

Amazon

This 8-inch frying pan could become your most-used skillet. It’s naturally nonstick, so food slides right out, and it’s super easy to clean. Plus, it’s free of toxic coatings like PTFE, PFOA, PFAS, lead, and cadmium.

Sunuv UV LED Nail Lamp, $22 (Save 44%)

Amazon

Bring the nail salon home with this UV nail lamp. It dries and sets gel polishes quickly, relying on both UV and LED lights. It’s even a best-seller in its category. “Now that I have this at home to do my nails, I don’t have to go to the salon anymore,” one reviewer explained.

Whall Handheld Vacuum Cleaner, $35 (Save $165)

Amazon

For small messes, reach for the Whall Handheld Vacuum Cleaner. The compact device, which can be used on both wet and dry messes, comes with a number of attachments. Use the crevice tool to clean in between couch cushions and the hair brush on rugs and upholstery.

Fabuletta Cordless Vacuum Cleaner, $110 (Save 21%)

Amazon

Chop and Mince with the Henckels Solution 3-Piece Kitchen Knife Set

Amazon

This knife set comes with all the essentials, including a 4-inch paring knife, a 5-inch serrated utility knife, and an 8-inch chef's knife. The knives are sharp straight out of the box, allowing for precision slicing and dicing from the first chop.

More knives on sale today:

Amazon Fire HD 8 Plus Tablet, $100 (Save 41%)

Amazon

Kindle Paperwhite Signature Edition with Fabric Cover, $163 (Save 37%)

Amazon

Innza Laser Hair Removal, $100 (Save $70)

Amazon

Using intense pulsed light, the laser hair removal device breaks down the cycle of hair growth, killing the follicle in the process. According to the brand, you’ll see results within 12 weeks of consistent use.

Dyson V8 Cordless Vacuum Cleaner, $349 (Save $121)

Amazon

Transform your cleaning regimen with a Dyson. The powerful device gives you free rein around the house — no clunky cord trailing behind you — and can last for up to 40 minutes on a single charge.

All-Clad Essentials Hard Anodized Nonstick Skillets, $60 (Save 33%)

Amazon

All-Clad pans are a chef and home cook favorite for a reason: The high-quality nonstick coating lasts forever, they’re easy to care for, and the pans are compatible for almost every stovetop (just not induction). The set comes with an 8.5- and a 10.5-inch skillet.

Aquasonic Black Series Ultra Whitening Toothbrush, $40 (Save 33%)

Amazon

This best-selling electric toothbrush removes plaque and reduces gingivitis with its four-mode operation. It even comes with eight extra brush heads and a travel case, so you can take it on the go.2

Levi's Women's Low Pro Jeans, $35-$79.50

Amazon

These 100 percent cotton, low-rise jeans are a wardrobe staple. Hitting right at the ankle, the jeans are loose and comfortable. One reviewer wrote: “I have these jeans in four different styles.”

Veken Set of 6 Packing Cubes, $20 (Save $7)

Amazon

Sure, you could free-pack your clothes and toiletries in a suitcase, or you could wield the power of packing cubes, which will help you stay organized (and maybe even pack more items). Each cube in this set of six is a different size, but all have waterproof fabric and sturdy zippers.

Viewstar Bed Pillows, $35 (Save $6)

Amazon

Sleep on clouds with these “comfortable” and “supportive” pillows, per customer reviews. Their polyester fibers stay plush all night, so you won’t have to squish the pillow back into a comfortable shape. Choose from traditional sizes, including standard, queen, and king.

JBL Tune Wireless On-Ear Headphones, $40 (Save 20%)

Amazon

Plop on these over-the-ear headphones and be greeted with high audio quality, comfortable ear pads, and 40 hours of listening time. The top-rated headphones have more than 26,000 five-star ratings and users who call them “excellent headphones that don’t cost a fortune.”

Fire TV 2-Series HD 32-Inch Smart Television, $130 (Save 35%)

Amazon

Bring high definition to your living room or bedroom with the Fire TV 2-Series 32-Inch Smart Television. This device has a 720-pixel resolution and can support Dolby Digital Audio. It also lets you stream all your entertainment in one place, since it’s already loaded with the Fire TV system.

Ododos Unisex Mini Belt Bag, $16 (Save 33%)

Amazon

You’re probably familiar with the Lululemon belt bag. And while nothing is quite like the original, you can scoop up a very similar version for a fraction of the price at Amazon. The Ododos belt bag has an adjustable strap and plenty of room to fit a phone, wallet, keys, and other small items.

Cuisinart Portable Charcoal Grill, $29 (Save 28%)

Amazon

Go back to the basics of grilling with this Cuisinart charcoal grill, which has 196 square inches of chrome grating. That’s plenty of space to house burgers, fish, and vegetables, yet compact enough to pack up and take anywhere, especially since it only weighs 2 pounds.

Jisulife Portable Hands-Free Neck Fan, $24 (Save 40%)

Amazon

Staying cool away from AC has never been easier thanks to this portable hands-free neck fan. The portable device projects cool air from its 78 air outlets directly onto your neck. It doesn’t make a lot of noise — so it won’t be distracting — and once it’s charged, it can run for up to 16 hours.

Turn Up the Volume with the Tozo A1 Mini Wireless Bluetooth Earbuds

Amazon

These wireless headphones offer stereo-quality sound in a pint-sized package. Stop and start music and answer calls with the smart touch control straight on the headphones themselves. They have a long battery life, giving you up to 22 hours of listening time.

CeraVe Vitamin C Serum with Hyaluronic Acid, $19 (Save 33%)

Amazon

This hydrating serum brightens skin and improves tone and texture. It’s super lightweight, absorbing right in, and dermatologist-recommended, free of parabens and fragrances.

Amazon Fire TV 50-Inch 4-Series 4K UHD Smart TV, $290 (Save 36%)

Amazon

Mnn Portable Laptop Monitor, $76 (Save 8%)

Amazon

This portable laptop monitor has super high resolution and is lightweight for travel — so you can bring it on your next trip, even if that’s just into the office. It has multiple display modes and can be used in both landscape and portrait mode.

Qinlianf USB Charging Port Surge Protector Outlet Extender, $15 (Save 25%)

Amazon

Need more outlets and places to charge throughout the house? Add this handy wall charger to any outlet to gain an extra four USB charging ports and five general outlets.

Fit Simplify Resistance Loop Band Set, $13 (Save 38%)

Amazon

Home workouts can be a little more interesting with this resistance loop band set. Its comes with five color-coded bands of different resistances, so you’ll always know which is which. They can enhance just about any workout, or you can use them for specific physical therapy exercises.

Bronax Pillow Slippers, $24 (Save 33%)

Amazon

These pillow slippers are beloved by Amazon shoppers for so many reasons: They’re easy to walk in (no blisters or break-in periods), lightweight, and supportive, hugging your feet as you walk. Choose from a slew of bright colors, including brown and light purple.

Shark IZ483H Vertex Cordless Stick Vacuum, $393 (Save $107)

Amazon

Sweep up lingering dust, dirt, and debris with this powerful Shark vacuum. Its deep-cleaning nozzle digs into carpets and hard floors, picking up even more dirt with each pass. It also has a HEPA filtration system that captures allergens, helping you breathe easier indoors.

Etronik Duffle Weekender USB Charging Port Bag, $40 (Save 20%)

Amazon

Planning a weekend getaway? Take this overnight bag with you. Its durable and water-resistant fabric not only protects what’s inside, but also keeps the bag looking new — even after multiple uses. The duffle bag has two pockets, one zippered bag inside, and two slip-in pockets on the outside that could hold a water bottle or umbrella. Also, It comes in a number of colors.

RELATED: I’m an Amazon Editor, and This Is Everything I’m Buying on Prime Day — Including Dyson, Apple, and Samsonite

Upgrade Kitchen Appliances and Cookware from Lodge, Le Creuset, and Ninja

Amazon

Whether you need a new full set of pots and pans or simply want to wake up to a pitcher of hot coffee every morning, there’s plenty to choose from at Amazon. Right now, snag cast iron skillets, mini waffle makers, and a top-rated coffee machine from brands like Lodge, Dash, Le Creuset, and Ninja while discounts are up to 47 percent off. Shop discounted kitchen appliances and cookware:

The Best Apple Deals Happening at Amazon Today, Including Headphones and Tablets

Amazon

Right now, we’re seeing some of the lowest prices on Apple devices. The beloved Apple AirPods Pro are just $200 while the third generation AirPods have been slashed to just $149. Plus, you can pick up an iPad Mini for just $400, saving you $100. Shop on-sale Apple devices at Amazon:

Amazon Has Hundreds of Discounted Robot Vacuums — but These Are the Best to Shop Now

Amazon

Scoop up discounted robot vacuums from brands like Roomba, Shark, and Yeedi while prices are as little as $150. These robot vacuums are a huge help, since they expertly scoop up all the dirt, debris, and pet dander scattered around the house so you don’t have to. Shop on-sale robot vacuums at Amazon:

Amazon Fire TV 50-Inch 4-Series 4K UHD Smart TV, $290 (Save 36%)

Amazon

Apple iPad Air (5th Generation), $500 (Save $100)

Amazon

According to Apple, the iPad Air offers seriously powerful performance with its 10.9-inch liquid retina display. It’s super fast and versatile: Use it for playing games, taking notes, checking email, and much more.

More Apple devices on sale today

Petlibro Automatic Cat Feeder, $70 (Save $20)

Amazon

Keeping your cat well fed has never been easier than with this automatic feeder. Simply adjust the settings to your liking and watch as the device automatically spits out kibble for your furry friends. One user called it the “best thing” they’ve purchased at Amazon.

Conair Double Ceramic Ionic Hair Dryer, $20 (Save 43%)

This Conair hair dryer has double ceramic plates that fight frizz, thwart damage, and create more shine. It has three head settings and two speeds for different hair types, as well as a removable filter to prevent lint buildup and extend the motor’s life.

Playtex Ultimate Lift Wireless Full Coverage Bra, $12.89 (Save 67%)

Amazon

Spun from a mix of nylon and spandex, this Playtex bra is soft, supportive, and comfortable. It’s finished off with a hook and eye closure, and it won’t show through your clothes. More than 44,000 Amazon shoppers have given the bra a five-star rating, with one reviewer enthusing, “This bra is better than my marriage.”

Amazon Eero Pro Mesh WiFi Router, $70 (Save 56%)

Amazon

Replace your router with the Amazon eero Pro mesh router, designed to be the most intelligent hardware on the market, according to the brand. Its super easy setup only takes a couple of minutes, so you’ll have fast WiFi ready to go.

Carote Nonstick Pots Pans 10-Piece Set, $80 (Save 47%)

Amazon

Give your kitchen a gift with this 10-piece Carote set. It comes with all the essentials: two frying pans, one saucepan with a lid, a casserole pot with a lid, a sauté pan with a lid, and a matching spatula. The nonstick cookware is free of chemicals like PFOS and PFOA, plus it’s easy to clean: Just rinse with soap and water.

Sun Bum Original SPF 50 Sunscreen Spray, $16.77 (Save 9%)

Amazon

Protect your skin this summer with this Sun Bum sunscreen. The spray bottle makes it easy to apply, and it’s dermatologist-approved, delivering UVA and UVB protection. The oil-free and water-resistant composition can be used on all skin types. Just apply it 15 minutes before sun exposure and then every 80 minutes thereafter.

Slip into These Flowy and Summer-Ready On-Sale Dresses

Amazon

Scoop up on-sale dresses at Amazon before Prime Day. You can find just about any style, including maxi, mini, wrap, and T-shirt dresses, as well as a host of bright colors and patterns. Right now, prices start at $14. Dresses on sale today

Ninja DualBrew System Coffee Maker, $130 (Save 35%)

Amazon

Make mornings a whole lot simpler with the Ninja DualBrew System Coffee Maker. The coffee maker gives you the option to brew from pods or grounds, and you can use the adjustable warming plate to keep your coffee warm for up to four hours.

Luna Wireless Controller, $40 (Save 43%)

Amazon

Reach for this universal controller for any type of gaming — it’s equipped with offset thumbsticks, bumpers, tiggers, and a four-way directional pad. You can connect it to nearly any device, including PCs, Macs, phones, tablets, and Android devices.

Comsoon Bluetooth 5.0 Adapter Car Receiver, $14 (Save 28%)

Amazon

Pop this Bluetooth receiver into any non-Bluetooth-enabled car, and you’ll be able to listen to all your favorite songs and podcasts straight from your phone. You can even answer and reject calls with the hands-free navigation system. And once it’s fully charged, it’ll last up to 16 hours.

iRobot Roomba 676 Robot Vacuum, $150 (Save 44%)

Amazon

Cgk Unlimited Hotel Luxury Bed Sheet Set, $29 (Save $11)

Amazon

These top-rated bed sheets are the best-seller in their category for good reason: Their brushed microfiber fabric is super soft and silky, and they can fit around mattresses as deep as 16 inches. The four-piece bed sheet set is available in sizes twin through split king, and shoppers can choose from colors like spa blue and brown.

Jisulife Handheld Mini Portable Fan, $15 (Save 40%)

Amazon

Whether you’re commuting on the subway or enjoying a baseball game, pack this compact mini fan to cool yourself off. Once charged, the fan runs for up to 21 hours, and it doubles as a power bank to charge your phone or headphones.

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Get a year’s subscription to PEOPLE — that’s 52 issues! — for just $52. That’s a savings of 75 percent. Or pick up a half-year subscription for only $50, which will give you 26 issues per year.

Maybelline Lash Sensational Sky High Mascara, $10 (Save 23%)

Amazon

Lengthen, extend, and volumize your eyelashes with Maybelline’s popular mascara. Since it’s infused with bamboo extract, the mascara will stay in place — no smudging or flaking involved.

Samsonite Omni PC Hardside Expandable Spinner Luggage Carry-On, $89 (Save $160)

Amazon

This carry-on suitcase is a traveler’s dream, complete with side-mounted locks, four multi-directional spinner wheels, and dividers inside to keep things organized. It’ll fit in overhead bins on planes and is durable enough to stand up to the constant wear and tear of travel.

Bring Down Your Energy Bills with the Black + Decker Portable Air Conditioner

Amazon

If you don’t want to run your air conditioning all season long — but still need something to keep you cool — opt for this Black + Decker portable AC that won’t bump up your energy bills as drastically. The unit can be used in rooms up to 350 square feet, puffing out cool air at a low volume.

Bcan Foldable Mini Trampoline, $77 (Save $53)

Amazon

Revamp your at-home workouts with this foldable mini trampoline. Wwith durable stainless steel and powerful springs, the trampoline allows you to jump with trust. According to the brand, 10 minutes on the trampoline is equivalent to an hour of jogging or 20 minutes of swimming. Plus, when you’re done using it, it folds up and can be tucked away.

Apple iPad Mini (6th Generation), $469 (Save $30)

Amazon

Use the iPad Mini for just about anything: taking notes, marking up documents, editing photos and videos, surfing the internet, you name it. The powerful tablet displays high-end graphics and comes with either 64 or 256 GB of storage.

Pump Up the Volume with the Anker Soundcore Waterproof Bluetooth Speaker

Amazon

Bring the music everywhere with this portable speaker. It offers excellent stereo sound with a deep bass, so you’ll be able to hear every note. Once it’s charged, the speaker will last 24 hours, and it’s even waterproof, so you can place it by the pool or bring it to the beach without worry.

RELATED: Amazon’s Most Affordable HD Fire TVs Are on Sale for Under $200 on Prime Day

Hisense Quantum Dot 4K UHD Fire TV 50-Inch Smart Television, $300 (Save $230)

Amazon

Enjoy an entire world of TV shows, movies, and gaming with this Hisense TV. The 4K ULED technology creates bright color and sharp motion, so it’ll feel like a movie theater experience. Plus, it has the Fire TV platform for easy access to streaming services.

Gci Outdoor Freestyle Portable Rocker Chair, $70 (Save 7%)

Amazon

Whether you’re on the hunt for patio furniture or another chair for tailgating, this portable rocker fits the bill. The sturdy steel frame can support up to 250 pounds, and it has arm rests and a built-in cup holder.

Le Creuset Classic Cast Iron Skillet, $100 (Save $20)

Amazon

Along with its splashy Dutch ovens, Le Creuset specializes in cast iron wares, like this enameled skillet. Featuring excellent heat distribution and retention, the skillet is the ideal vessel for searing hunks of steak and frying eggs, plus it’s seasoned straight out of the box — no extra work required.

Fire TV Omni Series 4K UHD 43-Inch Smart Television, $100 (Save 75%)

Amazon

This smart TV is equipped with the Fire TV platform, allowing easy access to streaming platforms like Netflix, Hulu, and Prime. Watch shows and movies in vivid 4K, replicating the cinematic experience.

Crocs Unisex Adult Classic Clogs, $26 (Save 48%)

Amazon

Hop on the Crocs trend with the original clog that started it all. These comfortable shoes are made from 100 percent croslite and finished off with an ethylene vinyl acetate sole. The shoes are lightweight, waterproof, and comfortable for all-day wear, and they’re available in a slew of colors and sizes.

HP DeskJet 2755E Wireless Printer, $60 (Save $29%)

Amazon

If you need some basic printing jobs done at home, this is the device for you. It can print, copy, and scan in color, and you can print wirelessly or directly from your phone. Shoppers say that they’re “very impressed” by the printer, which is “great for personal use.”

Apple AirPods (3rd Generation), $149 (Save $20)

Amazon

Don’t miss this deal on the third generation Apple AirPods, provide top-notch sound quality and up to 30 hours of listening time on a single charge. The headphones come with extra earbud tips, so you can customize them to your liking, and you can easily access the Apple assistant by just saying, “Hey, Siri.”

Sweep Up the House with These On-Sale Robot Vacuums

Amazon

Cleaning the house doesn’t have to be a process — especially if you’re using the right kind of tools. That’s why thousands of Amazon shoppers recommend adding a robot vacuum cleaner to your roster, and there are plenty to choose from on sale right now

Robot vacuums on sale today

Dash Mini Waffle Maker, $10 (Save 23%)

Amazon

Making restaurant-style breakfast has never been easier thanks to the Dash Mini Waffle Maker. The beloved kitchen appliance has a 4-inch nonstick cooking surface that heats up in just seconds. Use it for waffles, of course, and other classics like hash browns, cookies, and biscuits.

Chi Original Ceramic Hair Flat Iron, $53 (Save 47%)

Amazon

This flat iron’s 1-inch ceramic plates effortlessly transforms curly, wavy, and frizzy hair into straightened, silky locks. The device heats up to nearly 400 degrees Fahrenheit, and it can also style and curl hair as well.

Soak Up the Sun with These On-Sale Swimsuits

Amazon

Amazon is teeming with swimsuits on sale to wear to the pool and the beach. There are tons of styles for everyone: Shop two-piece sets, tankinis, sporty one-pieces, and more while prices start at just $15.

Swimsuits on sale today

RELATED: 12 Deals on Flattering One-Pieces, Bikinis, and Tankinis Hiding in Amazon's Outlet — Up to 30% Off

Beat the Heat This Summer with the Lasko Oscillating Tower Fan

Amazon

Choose from three settings on the Lasko tower fan, which is powerful enough to feel from across the room. The space-saving fan is slim, sleek, and super quiet, so it won’t disturb you while you’re sleeping or trying to watch TV.

Kodak Mini Shot 3 Retro Instant Digital Camera, $130 (Save 35%)

Amazon

Sure, taking photos with your phone is easy, but how about having a physical photo you can hold in your hand? Instantly snap and print photos with this Kodak retro digital camera instead. Just snap a photo, select print, and you’ll be greeted with a 3x3 photo.

Sony Soundbar with Bass Reflex, $98 (Save 25%)

Amazon

Bring the movie theater straight to your living room with this Sony soundbar. The high-powered soundbar has an easy setup (complete with Bluetooth connection) and deep sound. Use the included remote control to turn it on and select settings.

Save 43% on the Revlon One Step Volumizer Hair Dryer and Hot Air Brush

Amazon

Curl, straighten, and style your hair with this handy Revlon hair dryer and hot air brush. It’ss super easy to use: Just hold and twirl it through your hair to produce luscious curls, or remove the brush and activate the hair dryer.

RELATED: This ‘Super Comfortable’ and ‘Flattering’ Maxi Dress Is Trending on Amazon, and It's Under $40

Yankee Candle Lilac Blossoms Single Wick Candle, $17 (Save 46%)

Amazon

Bring the smell of fresh lilacs inside with this Yankee Candle, which can burn for up to 150 hours. More than 46,000 Amazon shoppers have given the candle a five-star rating, with one user sharing that it “burns forever.”

Scoop Up a Rowing Machine While It’s 30% Off

Amazon

The Echelon Smart Rowing Machine gives you a total body workout without having to leave the house. The workout machine has resistance controls, a console to hold your phone or tablet, and ergonomic handlebars.

Hanes EcoSmart Pullover Fleece Sweatshirt, $14 (Save 22%)

Amazon

Curl up in this super soft crew neck sweater. It’s made to last thanks to double-needle stitching, and it can be tossed in the washing machine for easy cleaning.

Lodge 10.25-Inch Cast Iron Skillet, $20 (Save 42%)

Amazon

Fry, sauté, and sear away with this Lodge cast iron skillet. The beloved tool is a kitchen staple because it offers unparalleled heat retention and works on just about any surface, including on top of grills and campfires.

Save 20% on the Apple AirPods Pro Today

Amazon

It should come as no surprise that thousands of Amazon shoppers recommend these top-selling headphones, raving about their unbelievable sound quality and noise-cancelation capabilities in reviews. They’ll seamlessly connect to all your Apple products, including phones, tablets, and watches.

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FAQs

When is Prime Day?

Amazon Prime Day starts on July 11 and ends on July 12, 2023 at midnight PT.

What time does Prime Day start?

Prime Day starts on Tuesday, July 11 at midnight PT, spanning 48 hours and running through July 12.

What is Amazon Prime Day?

Amazon Prime Day is the site’s annual shopping event, which always features thousands of deals over a 48 hour-period. Deals can last a few hours or for the full event, so make sure to check back throughout the day to scoop up as many savings as possible.

Along with deals on a slew of products, including headphones and air purifiers, Prime Day also features discounts on subscription services and streaming channels, like Prime Video and Showtime. Plus, Prime members are guaranteed exclusive markdowns — some of which are superior to what you’d find on Black Friday.

Is everything discounted/on sale for Prime Day?While not everything is on sale during Prime Day, Amazon is slashing the prices of millions of products in just about every category, including electronics, fashion, beauty, home, and kitchen, so you’re sure to find something to buy. All shoppers can head straight to Amazon’s Prime Day hub to find discounts up to 75 percent off. Plus, make sure to bookmark PEOPLE’s Prime Day coverage to discover all the best deals happening throughout the two days.

How do I find the best deals for Prime Day?

Head straight to Amazon’s deal hub, which will be consistently updated with sales throughout the two-day event. You’ll want to also check out the PEOPLE Shopping team’s coverage, which will spotlight the best deals across every single category.